Menu
Iconography
We use our two main points of focus for iconography, the linear icons and pictograms, as a universal visual language which tells our story and guides users through our product.
Linear icons
Pictograms
Our linear icons
Linear icons
Our linear icons are simple yet unique to our brand. They are designed to be used at smaller sizes.
Linear icon style
Linear icon construction
Linear icon colourways
Linear icon usage rules
What not to do
Loading…
Pictograms
Our pictograms are more detailed than our icons and should be used at larger sizes. We use them to further tell the story of our product and connect with a particular audience.
Our pictograms
Pictogram style
Pictogram colourways
Pictogram usage rules
What not to do
Loading…
When we use them: Linear icons
When we use them: Pictograms
How not to use them
Loading…
Key takeaways
Our iconography serves as a universal visual language
The linear icons should be used at smaller sizes
The pictograms should be used at larger sizes